Aging in Rural America
Coming Together: Aging in Rural America
Overview
Highlight a grant that allows older adults to continue living at home in rural America.
Objective
Create a fundraising video and supporting content that clearly demonstrates program impact, builds emotional connection, and helps engage donors and partners in supporting aging in rural communities.
Strategy
Tell the 3 different stories of older adults impacted by this grant in Armor, South Dakota along with the Program Lead for the area. The goal was to create a library of content share with potential donors or other organizations who are interested in supporting the grant.
Result
One overall Theme 5-minute video, four 2-3-minute profile videos, eight social media videos.
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