How often should senior living communities post on social media?
Most successful communities post at least 3-5 times per week with a mix of resident stories, activities, and staff highlights.
Social Media for Senior Living
Strategic Social Media That Brings Senior Living Stories to Life
Dash Media helps senior living communities grow their presence through strategic social media video production. Our team edits, films, and manages consistent video content designed to highlight resident life, showcase team culture, and strengthen connections with families, prospects, and future employees. online. The result is social media that feels human, engaging, and genuinely reflective of your community.
Watch our Social Media Video Examples
Videography for Social Media
Our social media video services are designed to provide consistent, high-quality content without adding extra work for your internal team. Dash Media handles filming, editing, and content planning while providing professional video content on a regular cadence. Communities receive 1-5 edited videos designed for social platforms, onsite filming days with our production team, access to Dash Media’s own social media platform, and guidance on trends, advertising opportunities, and storytelling ideas.
Consistent Content
Receive a steady stream of professionally edited videos each week, designed for social platforms and tailored to your community. No gaps, no guesswork, just consistent storytelling that keeps your audience engaged.
Full Service Team
From filming to editing to content planning, our team manages the entire process. You gain a dedicated videographer, editor, social media manager, and strategist without the complexity of hiring and managing internally.
Maximize Content Library
Our systems are built to scale your content, turning each filming day into a library of assets that can be repurposed across social, sales, and staff recruitment efforts throughout the year.
Social Media Strategy and Management
Dash Media goes beyond content creation by supporting the strategy behind your social presence. Our team helps manage posting schedules, platform trends, and content planning so your community stays consistent and relevant. With guidance on messaging, engagement, and paid advertising campaigns, we help senior living organizations turn social media into a powerful marketing and recruitment tool.
Photography for Social Media
Great social media starts with strong visuals. Alongside video production, Dash Media captures photography designed specifically for social media platforms. From resident activities and team celebrations to everyday moments inside your community, these images provide a steady library of engaging content that keeps your social channels fresh, relatable, and visually compelling.
Social Media Design for Senior Living
Social media is one of the most powerful ways for senior living communities to share their story. Dash Media provides social media video production tailored to the senior living industry and its unique audiences. With consistent filming schedules, professional editing, and strategic content planning, we help communities create a steady flow of high-quality content. Instead of stretching in-house teams beyond their expertise or managing inconsistent messaging, your team staff can focus on delivering exceptional care and experiences while our team captures and shares the stories that make your community special.
Frequently Asked Questions
Do you create the video content as well?
Yes. Dash Media handles both video production and social media management for many of our partners.
Do your social media packages include photography?
Yes. Our Level 3 and Enterprise social media packages include professional photography captured during filming days. This gives our partners a library of high-quality images that can be used across social media, websites, brochures, and marketing campaigns. We believe strong visual storytelling includes both video and photography, which is why our highest-tier partnerships include both.
What level of service do most communities choose?
Many of our partners choose our Level 3 or Enterprise social media services because they provide the most comprehensive storytelling approach. These partnerships include ongoing video production, social media management, and professional photography captured during filming days. The result is a steady stream of authentic content that showcases residents, staff, and daily life inside the community.
How much video content can we expect each year?
The amount of video content depends on the service level, but our goal is always to provide communities with a steady stream of meaningful stories throughout the year. Most of our partnerships produce between 50 and 250 pieces of video content annually, designed specifically for social media platforms like Instagram, Facebook, TikTok, and YouTube. These videos highlight resident stories, staff perspectives, daily life in the community, and other moments that help families better understand the culture and experience of living there.
Get In Touch
We're ready when you are. Complete this form and our team will be in touch to help bring your stories to life!
"*" indicates required fields